Demand Generation Manager

This role requires a blend of strategic thinking, hands-on execution, and a strong understanding of B2B SaaS growth.

Responsibilities:

• Develop and implement end-to-end growth strategies to drive user acquisition and retention, with a focus on increasing paid user conversions.
• Drive trial sign-ups and activate users to utilize credits.
• Manage and optimize digital marketing campaigns across various channels, including but not limited to, LinkedIn Ads, and other paid advertising platforms.
• Utilize SEO best practices to increase organic traffic and visibility.
• Create and manage engaging content across multiple marketing channels.
• Actively participate in relevant online communities, such as Slack channels and forums, to build awareness and drive user acquisition.
• Analyze data, track performance, and generate reports to identify areas for optimization and measure the success of growth initiatives.
• Experiment with new and innovative growth marketing tactics to maximize ROI.
• Collaborate with cross-functional teams to align growth efforts with product development and overall business objectives.

• 3+ years experience working at a B2B SaaS company.
• Demonstrable experience in driving not just trial users, but also converting those users into paid accounts.
• Strong understanding of digital marketing channels, including content marketing, email marketing, SEO, SEM, and LinkedIn.
• Proficiency in data analysis and reporting tools (e.g., Google Analytics).
• Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Fluent English.
• Excellent communication, collaboration, and interpersonal skills.
• A data-driven mindset with a focus on achieving measurable results.
• A proactive and entrepreneurial approach with a passion for growth and continuous learning.
• Bonus Points: Experience growing a user base from near zero to significant numbers.

• Salary: $3000-$5500/month USD