Digital Performance Marketing Lead

apartmentINTEGRATED MANAGEMENT SERVICES MEXICO placeCiudad de México calendar_month 
About Us. Join the NOVACARD Ambitious team, a groundbreaking fintech startup backed by Digital Finance, an international investment holding. We’re introducing Mexico’s first interest-free credit card, reshaping credit management in the country.
We're seeking a Digital Performance Marketing Manager to lead and execute our digital performance strategy, collaborating with an international team focused on impactful, data-driven results.
Responsibilities
  • Agency Oversight: Lead performance marketing agencies for web and app campaigns, ensuring strategic alignment, precise execution, and in-depth results analysis.
  • Analytics Management: Optimize campaign effectiveness and user engagement through app and web analytics management.
  • SEO and Website Optimization: Partner with the SEO agency to maintain and improve website updates and search engine performance.
  • CRM Communication Implementation: Coordinate with the Global CRM team to execute CRM communications.
  • Media Buying: Support the Performance Director in media buying efforts, including You Tube Masthead, Tik Tok, and DSPs.
  • Market Research: Support the Performance Director in market research, deep interviews, and quantitative studies to refine and inform campaign strategies.
Qualifications
  • 4+ years of experience in digital marketing.
  • 2+ years managing performance teams in PPC, Affiliates, digital analytics, and CRM.
  • Demonstrated success in exceeding sales targets within startup environments.
  • Experience leading paid media teams and agencies with a results-driven focus.
  • Strong experience in a startup environment, particularly in performance-centered roles.
  • Exceptional communication and presentation skills.
  • Proficiency in both Spanish and English.
What We Offer
  • Full-time role with a competitive fixed monthly salary.
  • Social benefits.
  • Cosy office in Polanco, CDMX
  • Indefinite-term contract.
  • Flexible work within an international team.

Ready to Drive Growth in a Fintech Startup?If you're ready to apply your performance expertise in a high-growth fintech setting, we invite you to join the Ambitious team at NOVACARD!

Tipo de puesto: Tiempo completo
Sueldo: $50,000.00 - $65,000.00 al mes

Pregunta(s) de postulación:

  • ¿Cuál es tu nivel de inglés?
  • ¿De cuánto es tu expectativa salarial? (Monto bruto)

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